SEO Fundamentals

If you have a website, you have likely heard about SEO or Search Engine Optimization.

Without good optimization for search engines, it is highly unlikely that your customers will find your site.

What does good SEO look like? There are a variety of factors that influence search engine rankings.  These can be divided up into both “on-page” factors and “off page” factors.

Some on-page factors

  • Well written and relevant content/copy
  • Relevant URL (domain name)
  • Title Tags
  • Header Tags
  • Meta Tags
  • Image Tags

Off-page factors consist of

  • Domain Age (how long has the site been registered)
  • LINKS — consisting of links from
  • Directories (both paid and non-paid)
  • Links from relevant sites
  • Social Media Links
  • Links from non-related sites (to a certain degree)

There are many other factors that come into play in order to be successful.  Some of these include:

  1. If you are a small local business, optimizing for “local search” is critical – you can get your business listed in google, yahoo, local yellow pages, merchantcircle, your chamber of commerce, locally relevant blogs, and many other options.   Just one example: as of Dec 2009, with your business listed with google local, you can come up in the local search results next to the map — and ahead of the natural organic search results.
  2. Blogging — publishing fresh, relevant content on at least a semi regular basis can be a huge boost
  3. If you sell product, setting up “Google Base” feeds, that pull your products into the natural search results of google.  This is another way to effectively “jump” ahead of your competitors.


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