Posts Tagged: Link Building

Jan 10

Link Building: Using Anchor Text Correctly

Writing good, clear copy that is relevant to your niche, is the first step to SEO success.  The second major area for success is through having lots of links pointing to your site.

When getting links, the more that those links can have relevant keywords in the anchor text, the better.  For example if your site is selling skateboards, you want the links to look like   <a href=”>Skateboards</a>.  Since Skateboards is between the HTML anchor tags it is considered, yup, the anchor text.

As you continue building links, ideally, the anchor text would be similar, but slightly different.  If you had 1,000 links that all had “skateboards” as the anchor text, google and other search engines may see it as “unnatural link building”  perhaps as done by a computer program.

So, you would want to have some variation — perhaps:

<a href=”>Custom Skateboards</a>
<a href=”>skate decks</a>
<a href=”>maple skateboards</a>
<a href=”>Powell Peralta Skateboards</a>
<a href=”>click here</a>

So that your anchor text appears “natural.”

Jan 10

Link Building and Yahoo Site Explorer

While you can get great rankings in some niches by simply doing excellent on page optimization such as:

  • relevant TITLE
  • relevant URL
  • well written content with your keywords scattered naturally throughout

One of the key components to getting good rankings is links pointing to your site. (Especially in competitive markets.)

One way to judge your competitors is to look at their inbound links.  One way to gauge this is by using Yahoo Site Explorer at and typing  in the full URL of your competitor’s site.  Then click on “inlinks” and you will see how many links they have both internally and externally.  You can select to only see external links to get a clear idea.

No do the same thing for your site and compare the number of links.  You should also be looking at the quality.  Are the links from sites in related industries, or niches.  Are they from directories? Link farms?

If your competitor links are from related sites, you will have a bigger challenge ahead, but if they are from lower quality sites, you may be able to surpass them with even just a few high quality links.

Another thing you can do with Yahoo Site Explorer of course is to note the URLs of relevant sites that are giving link love to your competitors. This shows they are “willing” to give links. You may be able to get a link from that same site if you send them a personal email.  Take the time to research the owner of the site, and send them an email directly for the best results.

Jan 09

Does Facebook utilize “nofollow”?

Should I use my “update status” button on Facebook to get some backlink action?

Maybe, but you will not get any love from Google in terms of backlinks — unfortunately (or fortunately depending on how you see it).  Facebook uses the dreaded “nofollow” tag in it’s links.  It does make sense, otherwise Facebook would be full of fake profiles that just pump out spam endlessly.  So, if you are a user of Facebook, you’ve got to thank them for that.

That is not the end of the story however…  You can still get some link love from Facebook, but it will be limited to your friends (and maybe their friends – if someone happens to comment on your post).

This is how you do it:

If you have a ton of friends and you want to share your latest business venture with them (and website) ->  go ahead and post it up in your status.  Be sure to utilize the “link” feature below the status box.  It is hidden down there amongst other attachment options such as “image,” “video,” and so forth.

Facebook Link Updates

If your friends see your status and there is a link that is ready to click, you will likely get more traffic.

Here are a few examples (with names blurred to protect the innocent – or guilty)

This is HOW to do post a link in your Facebook account.
Utilizing the handy “link” button below the status update will give you a nice clean link.
How to Post Links in FB

This is how NOT to do it.
By not utilizing the link button and just embedding the link within your status update, it would require someone to copy and past the link, or perhaps type it into their browser directly. BAD Bad bad….

how not to post links in FB