Posts Tagged: social media

Feb 10

Tracking with Google Analytics

I came across a very cool tool that the folks at set up to help with track and organize your campaigns. is a popular link shortening service that allows you to reduce the size of long URLs for posting into Twitter, Facebook and other social media.  The great thing is the has built in some fantastic basic metrics so you can see how many people clicked on your link, how many reposted it somewhere, and even segment what country your clicks are coming from.

The good folks at took it a step further by setting up a nifty tool that integrates your campaigns into Google Analytics by helping you tag them by GA parameters such as utm_source, utm_medium, utm_content and more.

The GA tool is basically a spreadsheet that creates a long “manually tagged”  URL, that pulls in your API to automatically generate a link for you.

You open the tool (in google docs), enter your campaign info such as:

  • Source (referrer: twitter, facebook, email, etc)
  • Medium (banner, cpc, email, etc.)
  • Content (description)
  • Campaign (spring09, etc.)

And boom!  You have an automatically generated URL that you can use.

Yes, you could do the same thing without (just manually tag your URLs), but in the fast moving world of social media, makes it possible to see your metrics in real time.  Then, with a properly tagged link you set up with the GA tool, you can dive deeper in Google Analytics later.  For most people Google Analytics does not let you see real-time data. makes it possible.

To set up your own Google Analytics Optimized Campaign check out the tool at  Simply change the username and API to your own user and API and you are good to go.